Get your Marvel-ous Bling On

1928 Jewelry Co. is doing Marvel themed accessories for men and women. I could go for a Thor necklace. I can vouch for the company's quality so I think these could be collectors items in the future.
http://www.1928.com/brands/marvel-jewelry.html?limit=all&utm_source=1928.com+Newsletter&utm_campaign=d471289a1b-marvel&utm_medium=email&mc_cid=d471289a1b&mc_eid=5d474c19be

Is is just me or is the merchandising for Avengers gone just berserk?